If you want to attract new fans and retain loyal ones, it’s important to consider your visual representation in print, online and everywhere in between. Typography plays a key psychological role in how people view your music. However, attractive visual elements are only a part of the complete music brand identity experience. Since your branding is often the first impression people will have before hearing the music, it pays to craft it in a way that best reflects your identity.Ĭhris Lake argues in a recent Econsulancy article that typography, at least in terms of artist or band web design, doesn’t matter as much as it once did in a world where eye-catching visuals are king. According to the Social Science Research Network, 65 percent of the population learn visually. As visual creatures, most people respond to the look and feel of your music’s branding as much as its sound. What does your typography say about you? It speaks volumes about your music brand and what it stands for. Making the Most of the Recording Studio (15).Internet Strategies, Resources, & Websites (97).How to Put On an Unforgettable Performance (14).Gaining Support, Sponsorships & Endorsements (13).
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